Buyers need to hold off on Meta as it heads into earnings this week, according to Financial institution of The us. Analyst Justin Post downgraded shares of Meta to neutral from purchase, declaring there is most likely higher advert paying force ahead that could harm Meta’s Reels business enterprise. “[While] 4Q & 2023 expectations have been lowered, we anticipate advertiser funds cuts in early 2023 to weigh on sentiment and push extra uncertainty on article-IDFA changes and Reels changeover,” Post wrote in a Monday note. “We assume 4% y/y growth in 2023 ($120bn in rev) vs Avenue at 9% ($127bn) and see some downside possibility to our estimates in a recession.” The analyst also reduced his price tag goal to $150 from $196. The new concentrate on implies upside of around 15% from in which shares closed Friday at $130.01. Meta shares dipped 1.7% in the premarket Monday. The analyst reported that reduce content intake on Snap has created the agency cautious on irrespective of whether Meta could properly transition customers to Reels. Shares of Meta are now down 61.4% this yr as the social media organization struggles with close to-time period pressures. “With total FB/IG y/y time spent was stable to slightly down for each SensorTower in 3Q, Reels utilization ramp is not proving to be incremental, and time used is most likely down on additional useful social material, in our watch. This platform change provides longer-time period gross margin and aggressive uncertainty,” go through the observe. However, the analyst expects that Meta’s advert revenue development could speed up once more in the next 50 % of 2023 as it gets past near-expression pressures on financial progress. Meta is slated to report earnings Wednesday immediately after the bell. —CNBC’s Michael Bloom contributed to this report.