Yesterday — #MartechDay, yay! — we released the international 2022 internet marketing technological know-how landscape, right after using a yr off in 2021. It grew a exceptional 24% to 9,932 methods. To make it readable, we actually manufactured it absolutely interactive at martechmap.com, exactly where you can research, filter, zoom, and a lot more. It’s fairly wild.
But regardless of its head-boggling scale, the martech landscape has always been a sidebar to the genuine tale of how know-how is transforming promoting. The truly cool stuff for me is how entrepreneurs leverage these equipment with tactic, talent, and creativity to reach exceptional outcomes for their businesses and their buyers.
This is why The Stackies: Advertising Tech Stack Awards are my favourite neighborhood event in the martech market. Each and every yr, marketers enter by sharing a single slide that illustrates their martech stack. They typically shout-out to the certain goods they use. But the finest kinds specific how they consider about their stack conceptually. How does it healthy into their organizational functioning technique? How does it assistance their client journey?
Collectively, they give us some perception into how martech is currently being utilized.
And, because it is also a entertaining awards system, many design and style their stack slides with a small excess pizzazz. Not essentially related to the stack’s mission, but entertaining to see.
This calendar year, 32 organizations sent in stack illustrations. You can see all of them in the free of charge State of Martech 2022 report we introduced yesterday — The Stackies get started on site 31. (And if you want to see the ones from past years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for every capable entry to a non-financial gain. In the previous, we’ve donated to businesses that advertise range and inclusion in martech. This calendar year, provided the horrible scenario in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Every calendar year, we also pick five “winners” for the awards. I place winners in rates due to the fact, though the kinds we pick out are great illustrations of martech stacks that have brought a little something especially useful or imaginative to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech community as a complete wins from this outstanding corpus of authentic-globe stack illustrations.
4 Winning Stacks from 2021, Updated for 2022
My gratitude is specially immense for organizations who enter The Stackies numerous several years in a row. They give us a window into how martech stacks evolve above time, technically and conceptually.
Four of the 5 winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered all over again this 12 months with updated slides, and wow, they’re very seriously magnificent. They completely qualify as profitable entries again.
Having said that, we wanted to spread the appreciate a little bit to contributors who did not just acquire very last year. So when we did not pick them as winners for 2022, they actually are entitled to to be acknowledged as “standing winners” from very last year.
Below they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to contribute to The Stackies! These a amazing way to aid the broader martech group.
5 Martech Stacks from New Winners in 2022
Still, choosing 5 winners among all the remaining great entries was tricky. These are the kinds we chosen, but I strongly really encourage you to obtain the full established in the Condition of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to people organizations to enable them know you recognize their contributions.
Our 5 picks, in alphabetical get:
Yet again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There have been so numerous wonderful entries from the AMA, Annum, Cvent, Digital Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Check out them all out.
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