I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the […]

In the world of business people sometimes tend to oversee the importance of image and branding. Needless to say, a company’s image and brand is one of the most important factors in their success. Image and branding is just one of the many components that a company needs to be […]